Uncover Driving Forces

It’s been said that the one constant is change. Change creates opportunity. In every opportunity and in every decision, there are driving forces that you need to consider. For example, the rapid spread of social media gives nonprofits new ways to communicate with their constituencies and to raise funds. But it has also forced nonprofits to develop new skills and learn new approaches. Transparency becomes more important when accountability is easily measured.

A good manager is constantly looking at the driving forces that are likely to impact the future of their organization, everything from labor costs to social trends to government regulation. Get used to looking for them early in your career, and your ability to perceive and incorporate them into your strategy will improve over time. Every significant decision should include an assessment of the relevant driving forces.

  • Can you identify three driving forces that currently affect your nonprofit?
  • What impact do these driving forces have on your organization?