Mission Statements Reinforce Organizational Values

Here are a few mission statements from prominent nonprofit organizations:

  • The mission of The Nature Conservancy is to conserve the lands and waters on which all life depends.
  • Make a Wish America: Together, we create life-changing wishes for children with critical illnesses.
  • The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.

Sometimes people roll their eyes at mission statements and strategic rollout events with slogans and banners. It’s possible to overdo it, but it’s also important to reinforce and repeat fundamental corporate values. Many unproductive attitudes can infect a company that does not pay close attention to its culture, mission and values.

  • Does your organization have a current, published, mission statement?
  • How can your mission statement be built afresh, or revised?