NPQ Banner Ads & Requirements

The Why
Create visibility in the nonprofit world to share the message and belief that AWNPS is a valuable tool to become a better nonprofit leader and manager.

The What
This program is a display ad program intended to drive the target audience nonprofit readers of NPQ to the AWNPS website, specifically to request a copy of the Booklet and/or Digital versions of the booklet (ebook/audiobook).    The ultimate conversion is form submission with opt-in email approval

The How
Process

  • Write Ad copy (Thad),
  • Create banners (McD), and a
  • Landing page (mcd) as well as a
  • Thank you (page) (mcd).   
     
    Program Overview (in plain language)
    • ~ 90 Days of Exposure (Jun – Aug) Website Ads
    • 5 inserts (ads) into daily newsletter Text Ads (timing?)
    • 3x Twitter “tweets from NPQ”
    • 3x Facebook “posts from NPQ”
    • 3x Linked In “posts from NPQ” 
Use cases 

Visitor to NPQ website:

• Visitor reads content on site
• Visitor notices ad
• Visitor clicks ad 
• Visitor arrives on landing page
• Visitor fills out form w/email capture & newsletter opt-in
• Visitor downloads ebook (and/or requests print copies)
• Thank You page 
 
Subscriber to NPQ email
• Reader opens NPQ email
• Reader clicks on Text Ad
• Visitor arrives on the landing page
• Visitor fills out form w/email capture & newsletter opt-in
• Visitor downloads ebook (and/or requests print copies)
• Thank You page 
 
Follower of NPQ Twitter/FB/Linked In
• NPQ tweets or posts to FB / LI
• Follower clicks on tweet link or post link (ad)
• Visitor arrives on the landing page
• Visitor fills out form w/email capture & newsletter opt-in
• Visitor downloads ebook (and/or requests print copies)
• Thank You page 
 How we will measure success / Desired Outcomes
  • 1. Conversions = number of people who submit the “NPQ” form.  
    • Minimum expectation = 7500
    2. Newsletters Signups = number of people who agreed to receive newsletter/blog = 
    • 5000
    3. Ad clicks by format/channel 
    • 25000
    4. Website Visits 
    • 25000

Text Ad AWNPS

Get Applied Wisdom for the Nonprofit Sector: Eight simple insights that deliver great results.

Get Applied Wisdom for the Nonprofit Sector: Eight leadership and management principles proven to be effective for nonprofits.

Get Applied Wisdom for the Nonprofit Sector: Eight practical insights for leaders.

Free: Applied Wisdom for the Nonprofit Sector: Eight simple insights that deliver great results.

Free: Applied Wisdom for the Nonprofit Sector: Eight leadership and management principles proven to be effective for nonprofits.

Free: Applied Wisdom for the Nonprofit Sector: Eight practical insights for leaders.

Applied Wisdom for the Nonprofit Sector: Eight leadership and management principles proven to be effective for nonprofits. Get your complimentary copy.

Twitter

Get Applied Wisdom for the Nonprofit Sector: Eight simple insights that deliver great results.

Facebook

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LinkedIn

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Applied Wisdom for the Nonprofit Sector: Eight leadership and management principles proven to be effective for nonprofits. Get your complimentary copy.

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