Leadership and the COVID Crisis

These are exceptionally challenging times, without precedent in our lifetimes. All of our financial, social and governmental institutions have been profoundly affected by the COVID-19  coronavirus. The world will never be the same.

There is no shortage of newspaper articles, television programs and online sites for up-to-the-minute information about the crisis. I can’t add anything meaningful to the facts, the analysis and the speculation.

My concern is the dramatic impact the crisis is having on the nonprofit community. In this new monthly newsletter I will be sharing with you some thoughts about what nonprofits can do during this emergency, not only to cope, but to effectively manage — and even to thrive.


There is going to be increased visibility around leadership in the months and years ahead. There will be many examples both of good leadership and of bad leadership in government, corporations and nonprofits. Everything will be magnified many times over, putting a spotlight on the leaders who respond effectively to the crisis, and on those who fail.

Running an effective organization demands strong leadership. A deliberate focus on people and culture, short- and long-term planning, and implementation of strategic decisions is critical. Nonprofit staff and board teams need to engage as never before to address this new normal. Donors need to listen intently, offering financial or volunteer support where they can be most effective.
book cover 

In the new second edition of my booklet, Applied Wisdom for the Nonprofit Sector, I’ve outlined eight practical insights for nonprofit chief executives, staff and board members, and even for donors who support nonprofits. It contains new content and some thought-provoking questions that can be immediately useful in your personal, work and community lives. You can order a print booklet or obtain a complimentary digital copy (ebook, PDF or audiobook) here.

Tough times can bring out the best in each of us. This is an opportune time for personal and professional growth. Connecting with others will help you emerge with greater inner strength, propelling you into the future.

During the coming months I will be unveiling additional Applied Wisdom tools and resources to help those working in, volunteering for and supporting the nonprofit sector.

I look forward to hearing from you after you’ve read the new edition — please share your thoughts about the booklet and the insights you’ve gained.

To your health and safety,

Jim Morgan